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COSTCO’S “TIFF” GETS COSTLY!

According to Tiffany & Co., imitation is NOT the sincerest form of flattery!

A federal jury ruled Thursday that Costco Wholesale Corp. should pay $5.5 million to Tiffany & Co. for violating the iconic jeweler's trademark through the sale of diamond engagement rings labeled "Tiffany.”  The $5.5 million far surpasses the $781,000 that Costco has argued should be the maximum it owes, which the retailer says it based on some 2,500 rings that the court ruled infringed on the trademark name.

Costco’s argument that it was merely a description of ring settings is not all

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